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CRM 101 – How To Maximise Your Business Database – Joondalup

August 11, 2015 @ 10:00 am - 11:30 am

CRM 101 - How To Maximise Your Business Database -...

Short for Customer Relationship Management, CRM is a company’s strategy for overseeing clients and sales prospects. The days of dusty roller decks and outdated spreadsheets are long gone, CRM is the way forward and without it, chances are your database and customer service is just not up to scratch.

Business Station is offering local business owners the chance to attend an informative hands-on workshop designed to assist you in unlocking the gold tied up in your most valuable asset, your client database.

At the workshop you will learn;

  • What is CRM and why is so important to you
  • How to re-format and organise your client database
  • How to successfully market to the database
  • How to import your database to an online CRM system
  • How to track and manage sales via the CRM system
  • How to run custom built reports on your data for a complete view of your business
  • How a CRM system can radically change your working day

With a custom built CRM system in place, you’ll be able to offer exceptional customer service, track your sales, monitor your staff and run reports on your client data, while growing your sales and generating new leads to ultimately increase your bottom line.

This workshop is relevant to any business owner that already has a client database or is looking to develop one and service it easily and effectively. 

                                        PRESENTER – Frances Blackie

Frances is an accomplished sales as marketing professional who specialises in assisting SME’s manage their customer relationships. Having run a successful CRM strategy and implementation consultancy for a number of years, Frances has formed an exciting new company committed to propelling economic activity at a local level. Distrct32 was created to solve problems in the marketplace whilst promoting and supporting local enterprises.

Over the past 24 months, Frances has played a key role in developing and delivering the Digital Enterprise Program to hundreds of SME’s across the Perth metro. She loves educating the small business community on a variety of key topics including; customer relationship management, cloud-based productivity applications, social media and online marketing. Frances has mentored many small business owners to help them propel their business development activities to new levels of success whilst organising and automating key areas of their business administration and communication. 

Register Today!! Call 9301 8000 or email 


August 11, 2015
10:00 am - 11:30 am


District 32


15 Barron Parade
Joondalup, Western Australia Australia
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9301 8000