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Facebook 3-Part Workshop
March 29, 2016 @ 9:30 am - 1:00 pmFREE
We have capped the number of attendees to this workshop to ensure a small group. This will make for a more interactive workshop and give attendees the opportunity to ask questions making the content delivered relevant to each individual business. If you are unable to attend, please update your RSVP with at least 24 hours notice so we can give others the opportunity to attend instead. Business Station is a not-for profit provider of Government Funded enterprise development services for small businesses. We are fortunate enough to be able to offer this group training session for FREE, but in order to do so, under the terms of the funding we are required to meet with you first or soon after to complete a business diagnostic. Please call reception on 9301 8000 to arrange your FREE Business Diagnostic appointment during which we will identify what other complimentary business advisory services we can offer you with our team of expert advisers.
Facebook is an old-timer in the Social Media world. At the ripe old age of 11, this platform has been around the block and continues to evolve in an effort to keep up with the times. When it comes to business promotion on Facebook, there have been a lot of changes in recent times with many reporting it has become harder than ever to get in front of our target audience.
Despite what people are saying about the Facebook craze being over, it is the only social network in 2015 to consistently report a substantial increase in active users. Now boasting 1.44 billion users, it’s user size makes it’s the largest country in the world in terms of population.
In this 3 part workshop series, you will learn the theory to understand how to use Facebook for maximum business promotional effect, and then we’ll put it onto practise. We’ll go over the basics first; then we’ll look at the more advanced features plus the third party applications that will you help you to manage it more effectively. Finally we’ll look at how to use Facebook ads to extend your reach and convert followers into paying customers.
Session 1 – Master the Basics (9:30-10:30)
Profile Page Privacy Settings
Managing your News Feed
Using Lists to Manage Sharing
Understanding Facebook Groups
Business Page Set-Up & Configuration
Creating Custom Graphics
Finding Free/Stock Images
Session 2 – Advanced Marketing (10:45-11:45)
Ad Types; Targeting & Bidding
3rd Party Supporting Apps
Managing Custom Tabs
Database Building Strategies
SEO Boosting Strategies
Optimize Ad Images
Time Saving Tools
Session 3 – Apply The Theory (12:00-1:00)
Bring your laptop along and spend an hour putting all the theory you have learned into practice. For those that learn better by DOING rather than LISTENING, this will be a valuable opportunity for you to improve your confidence and benefit from having Frances on hand to answer any questions as you work.